Samsung new virtual assistant update#
Samsung new virtual assistant software#

In other words, a monosyllabic name that is also a very commonly used sound would be a very poor activation term for a voice assistant. The other reason to suspect Sam won’t replace Bixby is as simple as the name. The departure of Adam Cheyer, Viv Labs co-founder and vice president of Samsung who led the development of Bixby, the closure of Bixby Vision, and the reallocation of the Bixby developer marketing team seemed to be the downfall for Bixby before Samsung acquired Bixby’s presence expanded to new phones and launched the bean-shaped Galaxy Buds Live earbuds. Sam’s appearance, premature or not, makes rumors that Samsung planned to make Google Assistant the default voice assistant for its phones even less likely.

Recently, Samsung updated Bixby’s Indian features, localized recommendations, and added an Indian version of English to its languages. Samsung certainly doesn’t seem to want to give up on Bixby, and at the end of last year they completely redesigned the user interface to reduce the space that Bixby takes up on the screen, adding suggestions of what the user would like to do based on trends and previous user activity. Bixby has been Samsung’s voice assistant for a number of years, including a complete makeover after the first version wasn’t launched. How Sam might fit into Samsung’s existing AI ecosystem is also unknown.

Samsung new virtual assistant update#

We asked Samsung and Lightfarm for a comment and will update it when they let us know what happened. Sam’s quick removal from the Lightfarm site and the lack of an announcement from Samsung suggest the character is either still in development or was part of a project that has never been seen publicly in its current form. Sam was an incredible partnership between the Cheil Agency and Lightfarm and we are very excited to be part of this project! “ “Throughout the process, the team devoted themselves to developing realistic materials, mostly for the character’s hair and clothing, to make Sam look aesthetically pleasing. “The character, who already had a 2D version, has been completely redesigned to return to the social networks in a 3D version, much more modern, exciting and with a lot more expressions, poses and different textures,” explained Lightfarm in the deleted post.

Samsung new virtual assistant software#

The character was created using a mix of Adobe and other editing software applied to photos and digital paintings.

The virtual young woman has dark brown hair, blue eyes and the distinctive look of an animated heroine from Pixar or Dreamworks, minus the Samsung logo on her shirt. Judging from the images Lightfarm Studios shared before their deletion, Sam is a 3D virtual human. HAVE SEEN YALL SAMSUNG’S NEW VIRTUAL ASSISTANT NAME SAM ⁉️⁉️ /ioO9ItxJ9h As first discovered on Twitter, Lightfarm Studios and Samsung’s own Cheil Agency presented the three-dimensional character on a website that has since been deleted and is only available via the Wayback Machine. Samsung may create a new virtual assistant named Sam to accompany or possibly replace Bixby.